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Protecting Reputation. Building Trust. Elevating Standards.

Instant product authenticity checks, stronger customer loyalty, and efficient protection against counterfeits.

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A cutting-edge solution for platforms providing brands with AI-powered traceability and authenticity verification.

Guaranteed Counterfeit Detection

We don’t just verify the data — we match the visual fingerprint of every 2D code, whether QR or DataMatrix, against the reference sample uploaded during production.

Our centralized AI platform for code authentication provides advanced analytics and real-time verification, enhancing security and transparency across your clients’ products.

Ensuring greater accuracy, Tracentify safeguards your clients from counterfeit products.

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Comprehensive Counterfeit Data Reporting

When a counterfeit is identified, the system immediately prompts the user to fill out a form, sending you valuable data about where the fake product was found.

Brands can take quick action to stop counterfeit circulation, protecting their reputation and reinforcing customer trust and loyalty.

Tracentify technology is highly versatile, supporting sectors including FMCG, cosmetics, pharmaceuticals, and alcoholic beverages, where authentication plays a strategic role.

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Phase 1

Creating a 2D Code Reference

During production, brands upload a high-quality sample of the QR code, DataMatrix or any other 2D code printed on the actual product material.

This sample serves as the official reference for all future verification.

Phase 2

Instant Verification Against the Original

Powered by AI, Tracentify analyzes the code on the product label and instantly compares it to the original reference for accurate authentication.

If the code is counterfeit (reproduced), the technology detects discrepancies by examining the material’s fiber pattern.

Mobile App for Consumers

  1. Code Verified as Authentic: The code is genuine, and you can access the product information page.
  2. Product Information Available: Detailed product information is displayed for verified authentic codes.
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  1. Counterfeit Detected: If the code is counterfeit, the product must not be sold at retail, as this constitutes a violation.
  2. Report a Problem: Any counterfeit codes or product issues can be reported directly to the brand owner for prompt resolution.
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Our expert services

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Tracentify technology is developed by traceCORE, a global leader in digital track and trace solutions for governments worldwide.